Marketing Expertise

It's a time of reflection, generosity, and connection—and for brands, it offers a unique opportunity to engage customers with meaningful and memorable experiences.

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Read our top 5 tips to help small business owners balance their creative side with their entrepreneurial skills.

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Find out why sampling is important for producing consistently impressive wide-format prints and maximising customer satisfaction.

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Save big this Ramadan on top-of-the-line Roland printers including the TrueVIS VG2 Series, VersaEXPRESS™ RF-640, and CAMM-1 GR2 Series. With exclusive discounts and deals available from Roland DG UAE, businesses of all sizes can get the high-quality printing and cutting equipment they need to take their business to the next level. Don't miss out on these amazing Ramadan deals!

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Large foam-based or corrugated graphics boards are used extensively in print businesses. Find out how you can boost your productivity with direct printing.

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Over the last year, many businesses have had to quickly adjust to an unrecognisable marketplace. It has become clearer than ever that in order to succeed, it’s essential to adapt to customer behaviour and provide the kind of experience they expect. You have the know-how, the experience and the equipment, but have you considered your customer-focused approach in this ever-changing world?

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Welcome to the world of dye sublimation printing! Home décor, soft signage and sports apparel markets have been experiencing steady growth, and dye sublimation printing is a great way for business owners to take advantage of this opportunity.

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Prior to the pandemic, textile printing was one of those things we´d probably all considered. Perhaps for printing flags, fabric banners or soft signage? Or for supplemental production such as interior décor and soft furnishings? Maybe even for direct-to-garment T-shirts, sportswear printing and short-run fashion designs?

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Dye sublimation is a digital printing technology that enables the reproduction of colourful images on common everyday items, including clothing and novelties. Prior to digital printing, reproducing images on these items (T-shirts being a typical example) required fairly involved and labour-intensive analogue processes, such as screen-printing.

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This Quick Tip outlines some simple steps end users can take within VersaWorks’ Spot Color Settings to “remap” any spot color to a special color that’s recognizable to the software. Share this useful information with your customers and help them save considerable time and effort.

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